Hosted by the Ferrari Club of America's Southwest Region, it brought together an exceptional display of Maranello’s finest. For our team, the event felt like more than a showcase, hinting at what’s still to come.

With nearly 100 Ferraris on display for a crowd of over 7,000 admirers, the broader focus of the day extended beyond the metal. This year’s Concorso Ferrari served as a preview of something special just around the corner: the much anticipated opening of Ferrari Pasadena in August 2026. Positioned in the heart of a city known for its culture and community, Ferrari Pasadena is set to become a new hub for enthusiasts, collectors, and clients alike.

As one unified family under the Mattioli Auto Group, our dealerships—Ferrari Beverly Hills, Westlake, Los Angeles, and Pasadena—came together for the 2026 edition of Concorso to present a curated display that reflected both the brand’s legacy and its future. Among the highlights were two examples of the Ferrari Daytona SP3, a commanding presence from the Ferrari F80, the cutting-edge Ferrari 296 Speciale, and a striking Ferrari 12Cilindri finished in Rubino Micalizzato, currently available for acquisition.

The energy throughout the event made one thing clear: Pasadena is ready. From long-time Ferrari owners reconnecting with the brand to new audiences experiencing these cars up close for the first time, the response reinforced the vision behind this next chapter.